BIG gets 5X BIGGER at KL SOGO beginning this Spring
KUALA LUMPUR, 12 April 2012 – The country’s largest single department store SOGO Kuala Lumpur (KL SOGO) today announced its partnership with AirAsia BIG, the global loyalty programme of the world’s best low cost airline AirAsia.
To kick off the partnership, the shopping centre launched a new campaign, “BIG Gets 5x BIGGER at KL SOGO” where AirAsia BIG card members (BIG Shots) are entitled to earn 5X BIG Points for every RM2 spent at KL SOGO, making it the only merchant partner to offer this privilege. BIG Shots normally earn 1 BIG Point for every RM2 spent at AirAsia BIG partners and Visa merchants worldwide.
KL SOGO Chief Operating Officer Eddy Chan said: “Things are getting BIGGER at KL SOGO beginning this Spring with the addition of our new partner, the AirAsia BIG Global Loyalty Programme. As the country's largest single department store, KL SOGO is proud to be a partner of AirAsia BIG. With its many BIG and exciting privileges, this partnership provides KL SOGO with the opportunity to further enhance the KL SOGO shopping experience for both our S Card members and BIG Shots.”
Eddy Chan added that KL SOGO S Card members can also choose to convert their S-Points to BIG Points to redeem AirAsia and AirAsia X flights while BIG Shots who have their eyes set on the S-Rewards gifts can also make the BIG change by converting their BIG Points to S-Points. The conversion rate is 1 S-Point to 1 BIG Point and vice versa.
All point conversions can be easily done online via the KL SOGO website www.klsogo.com.my or AirAsia BIG portalwww.tune2big.com.
AirAsia BIG is an innovative global loyalty programme that allows card holders to earn BIG Points when travelling and shopping, and redeem the accumulated points for exciting rewards including flight seats on AirAsia and AirAsia X. AirAsia BIG loyalty membership is open to anyone aged 2 years and above anywhere in the world.
The AirAsia BIG Loyalty is owned and managed by Think Big Digital, a joint venture between AirAsia and Tune Money.
Tune Money CEO Peter Miller said: “We warmly welcome KL SOGO into the AirAsia BIG family as we extend the AirAsia BIG benefits and privileges to KL SOGO’s loyal shoppers and patrons. The AirAsia BIG Card is the one card that everyone should have as not only it gives fantastic rewards like free AirAsia and AirAsia X flights, it also serves as a payment facility for both offline and online transactions with its Visa application. More benefits and privileges are in the pipeline so stay updated with our latest promotions and announcements via our portal, Facebook page and Twitter.”
“AirAsia BIG is the only loyalty programme that gives you FREE flights on the world’s best low cost airline AirAsia and AirAsia X. It is so much easier to get free flights with AirAsia BIG than any other loyalty programme and with the double-sword points collection for loyalty and payment, accumulating BIG Points is even faster so you can fly for free sooner. Every week we run low redemption promotions where BIG Shots can redeem free flights for as low as 100 points,” added Peter.
Apart from AirAsia and its related businesses like AirAsiaGo, AirAsiaRedTix, AirAsia Courier and AirAsia Megastore as well as Tune Hotels that currently runs 20 hotels globally, BIG Shots can earn BIG Points at millions of Visa merchants worldwide.
Meanwhile, from 12 April until 20 May 2012, KL SOGO is giving away ‘Gifts with Purchase’ for the first 100 BIG Shots who spend a minimum of RM200 with their AirAsia BIG Visa Card at KL SOGO every week. Gifts include KL SOGO and AirAsia BIG premiums, shopping vouchers and complimentary 3-hour use of the karaoke room at KL SOGO’s VIP Lounge, Kamar Emas.
In addition, BIG Shots who spend a minimum of RM200 with their AirAsia BIG Visa Card at KL SOGO during the promotion period are also instantly in the running to win a holiday package for 2 to the mythical and beautiful island of Bali.
Shoppers and members of the public who wish to go BIG are also encouraged to sign up at the recruitment counters available at KL SOGO during the promotion period. As an introductory offer, the first 300 BIG Shots to spend a minimum of RM200 with their AirAsia BIG Card will each receive a RM20 KL SOGO Gift Voucher.
Guests at the launch event at KL SOGO today were treated to a strong, powerful and fresh street dance performance by opening act, HMC Phlow who bagged the 2nd place at Showdown 2011, Malaysia’s most distinguished dance show on 8TV. The excitement continued with the appearance of another big act, Malaysia’s very own Queen of Hip Hop, Mizz Nina, who is known for her hit song, “What You Waiting For?”
For more information, kindly contact KL SOGO’s toll-free line at 1300-88-SOGO (7646). And for up-to-the-minute information, visit and like KL SOGO’s Facebook page www.facebook.com/klsogo or follow its Twitter @klsogo.
To get more information on AirAsia BIG and sign up as a BIG Shot, log on to www.tune2big.com or join BIG’s Facebook page at www.facebook.com/myBIGShots.
-ENDS-
About SOGO Kuala Lumpur
KL SOGO is a leading retailer in Kuala Lumpur with over 700,000 square feet filled with the latest fashion trends, home convenience wares, hottest sales and promotions and the greatest shopping experience. Cosmetics & Fragrances, Fashion Clothes, Home Furnishing, Children & Infant Wear, Electronics & Gadgets, Fast Food & Restaurants - we got them all under one roof! Each day at KL SOGO begins and ends with our customers. Keeping customers happy and smiling is what we do all day. It keeps us excited. So step right in to this “must visit” destination store and see why it is always vibrant and filled with energy and excitement. Your shopping adventure will surely be a captivating and illuminating experience. We are KL SOGO and we are simply above and beyond the rest!
About BIG
BIG is a global loyalty programme that gives you FREE flights and other rewards. The BIG Card, which incorporates Visa payment applications in Malaysia, allows you to earn BIG Points whenever you spend at all Visa accepted merchants and BIG Partners worldwide. Accumulate your BIG Points to redeem flight seats on AirAsia & AirAsia X and other rewards. BIG is a 50/50 JV between the world’s best low cost airline AirAsia (www.airasia.com) and Tune Money a universal financial services company offering affordable prepaid cards as well as life and general insurance products (www.tunemoney.com).
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